Is masur (lentil) profitable and what yield and price range can I expect?

Masur (lentil) yield is moderate, with a well managed crop giving a few quintals per acre, lower than wheat in tonnage but masur needs less water and fewer inputs, which suits limited irrigation land. Masur has an MSP, and bold seeded good quality lots often fetch a premium over small seed. As a pulse it also improves soil nitrogen for the next crop. Whether it beats wheat for you depends on your water, price and rotation. Sell at MSP through procurement if the market is below it. Check the current masur MSP and your mandi rate, and ask your KVK or fellow growers for realistic local yields before deciding rather than assuming best case numbers.