Last updated: September 2026

This Privacy Policy explains how Farmer.in (the "Platform", "we", "us", "our") collects, uses, shares and protects your information when you use our website at farmer.in, our mobile application, and related services (together, the "Services"). By using the Services you agree to this Policy. If you do not agree, please do not use the Services.

This Policy is published in accordance with India's Digital Personal Data Protection Act, 2023 (DPDP Act) and the Information Technology Act, 2000 and rules thereunder, and is designed to meet the privacy requirements of the Apple App Store, the Google Play Store, and Google AdSense.

1. Information We Collect

a) Information you give us

  • Enquiry / lead forms: your name, mobile number, state/district, crop or interest, and the details you provide when you request a service (for example a loan, subsidy, solar pump, drip system, equipment, export buyer or expert callback).
  • Membership profile (Bharat Annadata Sangh): name, village, district, state, mobile, email, crops, land size, income range, a profile photo and other details you choose to add to your farmer profile.
  • Community posts: questions and answers you submit to the farmer community.
  • Communications: messages you send us by email, WhatsApp or our forms.

b) Information collected automatically

  • Device and usage data: device type, operating system, app version, browser, language, pages or screens viewed, referring page, and interactions, collected through analytics.
  • Approximate location: an approximate city/region derived from your IP address, used to show relevant mandi prices and content.
  • Identifiers and cookies: cookies, local storage and, in the app, a mobile advertising identifier and a randomly generated device identifier (see our Cookie Policy).

c) Permissions the mobile app may request

The app only requests a permission when a feature needs it, and you can decline or revoke it in your device settings:

  • Precise location (optional) - to find the nearest mandi and local prices.
  • Notifications (optional) - to send price alerts, scheme deadlines and weather warnings you opt into.
  • Camera / photos (optional) - only if you choose to add a profile photo to your membership card.
  • Storage (optional) - to save or share a price card or your membership card.

2. How We Use Your Information

  • To respond to your enquiry and connect you with the relevant verified service provider you asked for.
  • To create and manage your membership profile and Kisan identity card.
  • To send mandi prices, scheme alerts, weather and farming updates that you opt into (for example via WhatsApp or push notifications).
  • To operate, maintain, personalise and improve the Services and our content.
  • To show advertising, including personalised advertising where permitted (see Cookies and Advertising below).
  • To ensure security, prevent fraud and misuse, and enforce our terms.
  • To comply with legal obligations and respond to lawful requests.

Where the DPDP Act or other laws require it, we process your personal data on the basis of your consent; we also process certain data where necessary to provide a service you requested or for our legitimate interests in running and securing the Services.

3. Cookies and Advertising

We and our partners use cookies and similar technologies for essential functionality, preferences, analytics and advertising. Full details and choices are in our Cookie Policy.

  • Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to our Services or other websites.
  • Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to our Services and other sites on the internet.
  • You can opt out of personalised advertising by visiting Google Ads Settings (adssettings.google.com), and you can opt out of some third-party vendors' use of cookies at aboutads.info/choices or, in Europe, youronlinechoices.eu.
  • In the mobile app, you can reset or limit ad personalisation using your device's advertising ID controls.
  • If you are in the European Economic Area, the UK or other regions that require it, we request consent before setting non-essential cookies.

4. How We Share Information

We do not sell your personal data. We share it only as follows:

  • Verified partners: when you submit an enquiry, we share the details needed to fulfil that request with the specific relevant partner (for example a bank or NBFC for a loan, an installer for a solar or drip system, a dealer for equipment). They use it to contact you about that service.
  • Service providers (processors): trusted providers who help us run the Services - such as hosting and content delivery, analytics, messaging and notification providers - under appropriate confidentiality obligations.
  • Advertising partners: Google and its ad partners, as described above.
  • Legal and safety: where required by law, regulation, legal process, or to protect rights, safety and the integrity of the Services.
  • Business transfers: in connection with a merger, acquisition or sale of assets, with notice as required by law.

5. Third-Party Services We Use

These third parties may process some data under their own privacy policies, including Google Analytics and Google AdSense (and, if the app shows ads, Google AdMob), our hosting and content-delivery provider, and messaging/notification providers such as WhatsApp and web push. We encourage you to review their policies.

6. Data Retention

We keep personal data only as long as needed for the purposes above, to provide the Services you use, and to meet legal, accounting or reporting requirements. Enquiry and lead data is retained while we work on your request and for a reasonable period afterwards; you can ask us to delete it sooner (see Your Rights).

7. Security

We use reasonable technical and organisational measures to protect your information, including encrypted connections (HTTPS) and access controls. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Keep your account details confidential.

8. Children's Privacy

The Services are intended for adult farmers and are not directed at children. We do not knowingly collect personal data from children below the age of 18 without verifiable parental or guardian consent as required by the DPDP Act (or below 13 where COPPA applies). If you believe a child has provided us data, contact us and we will delete it.

9. Your Rights and Choices

Subject to applicable law, you may:

  • Access, correct or update your personal data.
  • Request deletion of your data and account (see our Account & Data Deletion page).
  • Withdraw consent at any time, including unsubscribing from alerts or turning off notifications.
  • Opt out of personalised advertising as described in section 3.
  • Nominate another person to exercise your rights in case of death or incapacity, and lodge a grievance, as provided under the DPDP Act.

If you are in the EEA/UK you also have rights to portability and to object to or restrict certain processing under the GDPR. If you are a California resident, you have rights under the CCPA/CPRA, including the right to know and delete, and the right to opt out of "sale" or "sharing" - we do not sell personal data. To exercise any right, email [email protected].

10. International Transfers

We are based in India and primarily process data in India. Some service providers may process data in other countries; where we transfer data internationally, we take steps to ensure it is protected consistent with this Policy and applicable law.

11. Changes to This Policy

We may update this Policy from time to time. We will post the updated version here with a new "last updated" date, and where required, notify you.

12. Contact and Grievance Officer

For any privacy question, request or complaint, contact our Grievance Officer at [email protected]. We will acknowledge and resolve grievances within the timelines required by law.