Last updated: September 2026

This Cookie Policy explains how Farmer.in (the "Services") uses cookies and similar technologies, and the choices you have. It supports and forms part of our Privacy Policy.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. Similar technologies include local storage, pixels and, in mobile apps, software identifiers such as the advertising ID. They help a site work, remember preferences, measure usage and show relevant ads.

Types of Cookies We Use

  • Strictly necessary: required for the site to function (for example security, load balancing and remembering your language). These cannot be switched off.
  • Preferences: remember choices such as language (English/Hindi/Marathi) and settings.
  • Analytics: help us understand how the Services are used so we can improve them. We use Google Analytics; the data is aggregated.
  • Advertising: used to deliver ads and, where permitted, personalise them and measure their performance. We use Google AdSense and its partners.

Third-Party and Advertising Cookies

  • Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our Services or other websites.
  • Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to our Services and other sites on the internet.
  • You can opt out of personalised advertising via Google Ads Settings at adssettings.google.com, and opt out of some third-party vendors at aboutads.info/choices or, in Europe, youronlinechoices.eu.

Your Choices

  • Browser controls: most browsers let you block or delete cookies in their settings. Blocking some cookies may affect how the Services work.
  • Consent: where required (for example in the EEA and UK), we ask for consent before setting non-essential cookies, and you can change your choice at any time.
  • Mobile app: you can reset your advertising ID or limit ad personalisation in your device settings.

Changes and Contact

We may update this Cookie Policy from time to time. Questions: [email protected]