We aggregate and sell raw turmeric and chilli now. People say we should process and brand for more profit. Is jumping into processing wise for a young FPO?
3 Answers
Value addition can multiply your margin, but timing matters, do not jump into heavy processing before you have mastered trading and have steady demand. The sensible path is graduated. Start with low cost, low risk steps that already pay: cleaning, sorting, grading, drying and good packaging often lift price with little investment. Next move to simple primary processing (for example grading and polishing, or powdering with a small unit) only when you have a confirmed buyer or market for the processed product. Heavy processing and your own brand come last, because they need capital, FSSAI licensing, marketing skill and consistent quality, and a half utilised processing unit drains an FPO. Before investing, answer: do we have a buyer for the processed product, can we run the unit at decent capacity, and can we maintain quality and food safety compliance. If yes, AIF loans can fund the unit. If you cannot answer those clearly, keep capturing easy margin from grading and aggregation first and grow into processing step by step.
We started with just clean, grade and pack turmeric. Margin jumped without buying any machine. Got into powdering only after a buyer committed.
Do not buy a big processing machine on hope. An FPO near us has a chilli powder unit running at quarter capacity, bleeding money.