An agency is offering me NPOP third party certification but it is expensive. I am not exporting, just selling within India. Is it worth paying for NPOP or is PGS enough?
3 Answers
For purely domestic sales, NPOP is usually not worth the cost and PGS is enough, unless a specific domestic buyer demands NPOP. NPOP third party certification earns its higher cost when you export or when a large institutional buyer, retail chain or processor specifically requires third party proof, because then you can recover the fee on volume and access markets PGS cannot reach. If your market is local stores, farmers markets, direct customers and FPO sales within India, PGS gives you a recognised organic status at a fraction of the cost. The decision should be buyer driven, not certificate driven, so before you pay any agency, ask your actual buyers whether they require NPOP and whether they will pay enough extra to cover its cost. If no buyer is demanding it and paying for it, the money is better spent on building your direct market and PGS group. One caution, verify the agency is genuinely NPOP accredited before paying, and confirm current PGS and NPOP rules and fees on the official organic portals, as both are revised periodically.
An agency pushed NPOP on me for domestic spice sales and I paid, then found my buyers were happy with PGS anyway. Wasted money. Ask the buyer first what they actually need.
If you ever plan to export Wayanad spices then NPOP makes sense later. But do not pay for it before you have the export buyer lined up. Start PGS, upgrade when a real export order comes.