Pulp factories in Gujarat buy a lot of Kesar. Should I plan my Kesar orchard mainly for pulp supply, fresh market, or export? Which gives better returns and stability?
Kesar is versatile, which is its strength. The fresh market and especially GI Gir Kesar gives the highest per-kilo rate, but is choosy on size, finish and no carbide ripening. Pulp factories absorb large volumes including B-grade and slightly blemished fruit at a steadier but lower per-kilo rate, which gives you a guaranteed offtake and reduces glut risk. Export of Kesar to the Gulf and to markets that accept it does happen, but needs registered orchards, hot water or VHT treatment as required by the destination, residue compliance and cold chain. A practical plan is to send A-grade to fresh and export channels and route B and C grade to pulp, so nothing is wasted. Decide ratios based on your nearest pulp unit rate and your access to a packhouse.
Pulp buyers saved me in a glut year when fresh rates crashed. I keep one buyer fixed for lower grade and sell the best fruit separately.
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