Is atemoya profitable in India or too risky as a new crop?

Atemoya can be profitable because it fetches a premium over ordinary custard apple for its sweeter, less seedy fruit, but it carries real risk as a new, niche crop in India. The main challenges are the labour for hand pollination (without which fruit set and shape suffer), limited genuine planting material, the need for the right climate, and a small market that you may have to build yourself. The premium price can be attractive, but a weak market link or poor pollination can erase the advantage. Do not rely on guaranteed-profit claims from sellers. It suits a careful, hands-on grower willing to learn, not someone wanting easy returns. Start small, prove pollination and your market, and verify realistic yields, costs and prices for your area with your KVK before expanding.