How to find genuine buyers and check prices for medicinal and aromatic crops?

For medicinal and aromatic crops, line up the buyer before you sow, since the market is narrow and you cannot just dump these in any mandi like grain. Look for genuine buyers through the National Medicinal Plants Board, established herbal and ayurvedic companies, recognised mandis for herbs like Neemuch for some crops, and your KVK or aroma mission centre, and always talk to existing growers who have actually been paid. Be cautious of agents promising fixed buyback, get any price and quality terms in writing and verify the company. Check current rates from more than one source rather than trusting one agent, since herb prices swing widely. Grow on a small area first to learn the crop and the market before scaling up.