How does flower auction and market demand work for cut flowers and when is demand highest?

Cut flowers are sold through flower markets and commission agents in cities like Bengaluru, Pune, Mumbai, Delhi and Kolkata, and through an organised auction system in some places such as the international flower auction in Bengaluru, where flowers are graded and sold by lot. Demand and rates peak around specific dates, the wedding seasons, major festivals, and Valentine's Day for roses especially, while there are slack weeks in between when rates fall sharply. The smart play is to time your peak flush toward these high demand windows and build a steady relationship with a reliable agent or auction channel so you are not chasing buyers every week. Because rates swing so much, always check current market rates before you cut and plan, and ask established growers which channel pays best for your flower. Do not rely on a single low week to judge the crop.