Some apps and companies now offer to pick up produce from the farm at a quoted price. Is selling through such an aggregator better than the mandi, and what are the risks?
Farm gate aggregator apps and buyers can save you mandi transport, commission and waiting time, and sometimes offer a transparent quoted price, which is attractive for perishables. But the benefit depends on the company being genuine and paying on time, so treat new platforms with care. Check that the quoted price is net of any deductions, confirm the grading standards and who decides them, and verify the payment timeline and whether other farmers have been paid reliably. Start with a small consignment to test a new platform before sending large quantities. The mandi gives open price discovery and immediate cash but adds transport and commission. For perishables a reliable aggregator can be better, while for storable grain the mandi or eNAM and warehouse routes may give more flexibility. Compare the net realised price, not just the headline rate.
An app saved me the trip and commission for my vegetables and paid fairly, but I tested with a small lot first. A neighbour got stuck with delayed payment from a different new buyer, so check their payment record.
Compare the net realised price, not the headline quote, because deductions and grading can eat into it. For my perishable vegetables a reliable aggregator beat the mandi, but for storable grain I still use the mandi or eNAM for flexibility. Confirm grading standards and who decides them.
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