Is the online eNAM auction actually better than my regular local mandi sale for getting a higher price?
6 Answers
eNAM often fetches a better price because buyers from across the country bid in a transparent online auction, instead of only a local group of traders. When more buyers compete, the price tends to rise above what a small local set of traders might offer, and the electronic process with quality assaying makes price discovery transparent. That said, the benefit is largest when your lot is well graded with a good quality report and when distant buyers are active for your commodity. For some crops or thin trading days the local mandi may still match it. Try eNAM with a graded lot and compare the bids you get against your usual local rate.
For my groundnut eNAM gave better bids because outside buyers joined. But I had to grade well to attract them. Mixed quality would not have stood out online.
Some days the online buyers were few for my crop and the rate was similar to local. So I compare both. When distant buyers are active, eNAM clearly wins on price.
One caution: if a distant buyer wins, factor the transport to send the lot to them. The higher bid can shrink once freight is added, so check who the likely buyer is and where, then compare net against the local rate.
For me the real gain from eNAM was the transparent weighment and assaying, not always a huge price jump. Even when the rate was close to local, I trusted the process more. That is worth something on its own.
It depends a lot on the commodity. My cotton drew good outside interest, but a neighbour selling a minor vegetable found few online buyers and did better locally. Try it once with a graded lot and judge for your own crop.