Is black rice profitable and who buys it at a premium price?

Black rice can earn a premium over ordinary rice, but be careful, the high city shelf price is not what most farmers receive, and there is no MSP for it. The genuine premium is strongest for authentic GI chak-hao from Manipur sold to specialty, health and export buyers. Black rice grown elsewhere may still fetch above plain rice but far below the retail figure, and only if you find a niche buyer such as a health food brand, exporter or premium retailer. Yields of traditional black rice are usually lower than modern paddy, so a higher price has to make up for less grain. The market is niche, so as more growers enter, the premium can shrink. Do not switch large area on the strength of the shelf price. Secure a specialty buyer first and verify the price they actually pay.