I want to target premium and export buyers rather than the bulk mandi. Is Mallika a smart variety for that, and what should I focus on to get top rates?
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Mallika is one of the better varieties for premium and export targeting because of its outstanding flavour, attractive deep-orange pulp, reasonable firmness and keeping quality, and a real fan base in gourmet and overseas markets. To capture top rates: grade strictly by size and finish, harvest at correct mature-green stage, de-sap, give a hot water dip for anthracnose, and ripen in a controlled chamber rather than carbide so flavour and colour develop fully. For export, register the orchard and packhouse, follow a residue-safe spray schedule with correct pre-harvest intervals, get residue testing, and provide the destination-required phytosanitary treatment. Direct supply to premium retailers, online specialty fruit sellers, and repeat urban buyers usually pays much more than bulk mandi. Consistency of quality and supply is what builds the premium relationship. Confirm current MRLs for your target country before shipping.
Selling Mallika direct to a premium online seller got me far better rates than the mandi. They are strict on grading but pay for quality.