Market and buyers for farmed tilapia.
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Tilapia is sold to local fish markets, traders, hotels, processors and increasingly through retail and online fish sellers, and demand is growing in cities though it is still less established than carp in many areas. Because consumer familiarity varies, the price and ease of selling differ a lot by region, so the same fish may sell well in one city and slowly in another. Larger, uniform sized fish from monosex stock are easier to market. Before you commit, talk to local traders and check whether there are processors or bulk buyers near you, since steady buyers give a more stable price. Confirm the realistic local demand and rate through your mandi traders and state Fisheries department rather than assuming city demand applies everywhere.
Once a couple of restaurants and an online seller started buying from me regularly, tilapia became steady income. Finding those steady buyers took effort. Do not assume the market is automatic.