Want to know who buys apple ber and whether the market demand is steady before planting a larger area.
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Apple ber sells mainly as a fresh fruit in local and urban wholesale markets and through retail and roadside sale, and it has become popular because it is crunchy, apple-like and available in the winter season. Demand exists but it is a seasonal fruit with a relatively short window, and because it is easy and quick to grow, prices can fall when many growers harvest at once in an area. The fruit is somewhat perishable, so selling fresh quickly, grading well, and reaching good markets help the price. Direct sale or tie-ups can pay better than dumping in a glutted mandi. Plan your selling channel before expanding area. Verify current local demand and price ranges, and the best markets for your area, with your KVK and local traders before planting more.
It sells well in winter and people like the crunchy apple-like taste. But when everyone's crop comes together the rate drops, so I try to sell graded fruit directly.