Want to know the market for passion fruit, including fresh sales and processing for juice or pulp.
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Passion fruit has two markets, fresh fruit and processing. The processing side is important because passion fruit is in demand for juice, squash, pulp and flavouring, and the north-east has had several processing and juice initiatives. Fresh sales go to local markets, urban retail and specialty traders, while bulk fruit can go to juice and food processing units, sometimes through FPOs or cooperatives that aggregate produce. Because the fresh fruit is perishable, a processing or aggregation tie-up reduces your risk of a glut. Demand is growing but still niche in much of India, so line up buyers before scaling. Verify current fresh and processing prices, and possible processor or FPO tie-ups in Manipur, with your KVK and the state horticulture or food processing department.
Selling to a juice unit through our group took the pressure off. Fresh fruit spoils fast, so having a processing buyer is a big help here.