Moringa powder is sold as a superfood at high prices. Is the farmer actually making money from it and who buys it?
Is moringa leaf powder profitable and where is the real demand?
LLakshmi Narayanan7 महीने पहले · 271 व्यू
4 जवाब
🌾Farmer.in Krishi Teamविशेषज्ञ ✓7 महीने पहले
Be realistic. The high retail price of moringa powder is mostly captured by processors, exporters and brands, not by the farmer selling green leaf or raw dried leaf. The big demand is export, to health, supplement and cosmetic buyers abroad, and that market is quality strict, often wanting low microbial load, no contamination, and sometimes organic or other certification. Domestic demand exists but is smaller. If you only sell fresh leaf locally, the price is low. The better income needs hygienic shade drying, fine clean powder, food safety compliance and a buyer or exporter linkage, which usually means working through an FPO or a contract. Without that linkage, many leaf growers struggle to sell at a good rate. Confirm a buyer and quality requirement before you scale, do not assume the shelf price is yours.
MMurugesan P6 महीने पहले
Export buyers are very strict on quality and contamination. Raw leaf sold locally fetched me almost nothing, the money was only when we processed and tied up with a buyer through the group.
AAnitha Krishnan6 महीने पहले
Certification and clean drying are not optional for export. We got a lot rejected once for quality. Plan for that cost.
DDevaraj N5 महीने पहले
Local fresh leaf buyers paid me peanuts. The whole game changed only after we set up shade drying and a powder line with the FPO and got an export buyer. Without processing it is just another leafy crop.